Telling the inside story of the gold rush years of the dotcom bubble, and revealing how retailers such as Amazon learned great lessons.
This episode also charts how, out of the ashes, Google forged the business model that has come to dominate today’s web, offering a plethora of highly attractive, overtly free web services – including search, maps and video – that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for.
