The iPod Revolution goes behind the scenes and presents the inside story on how Steve Jobs gave Apple new life and paved the way for iPod to takeover the mp3 market and redefine the music industry.

Apple currently holds a significant market share of not only digital music players, but also now have the largest online music store. It’s odd that a company that only holds a market share of 7% for personal computer users has achieved a whopping 70% market share for mp3 players. Apple is however, a company founded on innovation and the always-expanding frontier – at a time when Apple introduced its first iPods in 2001, most companies rejected the idea.

Apple has been successful in this market for a number of reasons, but mainly because they offer both the player and the music, all packed into an easy to use, streamlined package. They developed an innovative product at the right time and marketed it in the right way. Now the iPod has established a brand name and is seen as more than just a music player.